Cross-border E-commerce

我校是全国首批设立跨境电子商务专业的七所本科高校之一，跨境电子商务专业是宁波市跨境电子商务学院依托建设专业，被评为全国跨境电商人才培养示范专业，全国大学专业排行榜（2022）被评为A+类专业，浙江省高等江南真人 省级产教融合（跨境电商）示范基地。本专业包含跨境电商企业管理、跨境电商UID、跨境电商IT、跨境电商数据分析、数字经济等五个专业方向。

ZWUis one of the first seven universities in China to set up a cross-border e-commercemajor, andthe cross-border e-commerce major is the construction major of Ningbo Cross-border E-commerce College. It has been rated as the national model major for cross-border e-commerce talent training,A+ major in National University Major Ranking (2022) and the provincial-level demonstration base for industry-education integration (cross-border e-commerce) in Zhejiang Province. This major includes five directions: Cross-border E-commerce Enterprise Management, Cross-border E-commerce UID, Cross-border E-commerce IT, Cross-border E-commerce Data Analysis, and Digital Economy.

本专业旨在培养德智体美劳全面发展，具有现代管理学理论基础、具备较强的商务外语的实践能力、跨文化交流能力、物流风控能力和创业能力，熟练掌握跨境电商的全业务流程，依托跨境电商平台开展跨境电商运营、营销、数据化选品等工作的能力，能在外贸企业、跨境电商企业、跨境物流企业及各类事业单位及政府部门从事跨境电子商务的规划、应用等工作的高素质创新性应用型人才。本专业的主要课程包括跨境电商营销与策划、跨文化交流、跨境电商物流、国际贸易实务、跨境电商运营、跨境电商视觉管理、跨境电商法律与法规等。

This major aims to cultivatehigh-quality innovative applied talentswiththe comprehensive development of morality, intelligence, physical education, art and labor,the theoretical basis of modern management and strong practical ability in business foreign languages, cross-cultural communication skills, logistics risk control capabilities and entrepreneurial capabilities, be proficiency in cross-border e-commerce, andrelyingon the cross-border e-commerce platform to carry out cross-border e-commerce operations, marketing, data selection and other tasks, and engagingin the planning and application of cross-border e-commerce in foreign trade companies, cross-border e-commerce companies, cross-border logistics companies, various institutions and government departments.The main professional coursesincludeCross-border E-Commerce Marketingand Planning,Cross-Cultural Exchange,Cross-BorderE-CommerceLogistics, International Trade Practice, Cross-Border E-Commerce Operation, Cross-Border E-CommerceVisual Management, Cross-Border E-Commerce Lawsand Regulations, etc.

本专业基准学制四年，授予管理学学士学位。

The standard school system of this major is four years,and the Bachelor's Degree in Management is awarded.