E-commerce

电子商务专业为国家级一流本科专业建设点，浙江省“十三五”特色专业、浙江省“十二五”新兴特色专业，同时也是宁波市优势专业、特色专业，全国应用型专业第5名（校友会2022年），被评为全国跨境电商人才培养示范专业。包含电子商务创业、电商企业管理、电商运营与管理、跨境电商、电商UID、电商IT、电商数据分析等七个专业方向。

E-commerce major isthe national-level first-class undergraduate major, Zhejiang Province’s characteristicmajor, Zhejiang Province’s emergingmajor.At the same time, it is alsothesuperior and characteristic majorofNingbo.It ranks fifth in the national application-oriented major (Cuaa.net, 2022), and is rated as the national model major for cross-border e-commerce talent training. It includes7 directions:E-Commerce Entrepreneurship,E-Commerce Business Management,E-Commerce Operation and Management,Cross-Border E-Commerce,E-Commerce UID,E-Commerce ITandE-Commerce Data Analysis.

本专业培养具有现代管理学理论基础、信息技术专业知识，能熟练应用电子商务技术手段，能将商务需求转化为电子商务应用，并熟知电子商务环境下商务活动的运作模式，能在企事业单位、外贸单位、银行和政府部门从事电子商务分析、设计和运用工作或从事电子商务系统的建设、管理工作的复合型应用人才。本专业主要课程包括物流与供应链管理、网络营销、网络应用技术、电子商务项目管理、网络交易与贸易、多媒体应用技术、电子商务法律与法规等。

The major cultivatesinterdisciplinarytalents engaging in e-commerce analysis, design and application or management of e-commerce system in enterprises and institutions, foreign trade units, banks and government departments, withthe theoretical basis ofmodern management theories, information technology expertise, skilled application of e-commerce technologies, the ability oftransformingbusiness needs into e-commerce applications and well knowing the operation modesin e-commerce business environment.The main coursesincludeLogisticsand Supply Chain Management, Network Marketing, Network Application Technology, E-Commerce Project Management,Network Transactionand Trade,Multimedia Application Technology, E-Commerce Lawsand Regulationsand so on.

本专业基准学制四年，授予管理学学士学位。

The standard school system of this major is four years,and the Bachelor's Degree in Management is awarded.